Sputniks and Sideboards: Exhibiting the Soviet ‘Way of Life’ in Cold War Britain, 1961-1979

Approaching Earls Court exhibition centre in the summer of 1968, visitors would have been struck by the bold initials ‘USSR’ on the familiar façade¹ (fig. 20.1). They heralded the second of three Soviet ‘Industrial Exhibitions’, staged in 1961, 1968 and 1979, which brought striking Soviet cultural p...

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Bibliographische Detailangaben
1. Verfasser:	Verity Clarkson
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Aerospace engineering Anthropology Applied anthropology Applied sciences Artificial satellites Astronautics Behavioral sciences British culture British studies Business Business administration Cold wars Communications Corporate communications Cultural anthropology Cultural studies Engineering Entertainment Ethnography Ethnology European studies Exhibitions External corporate communications Film studies International disputes International politics International relations Leisure studies Marketing Marketing functions Marketing management Mass communication Movies Newsreels Personality psychology Political ideologies Political philosophy Political science Politics Propaganda Psychological attitudes Psychology Recreation Russian culture Russian studies Social sciences Socialism Soviet satellites Stereotypes Trade shows
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Beschreibung
Zusammenfassung:	Approaching Earls Court exhibition centre in the summer of 1968, visitors would have been struck by the bold initials ‘USSR’ on the familiar façade¹ (fig. 20.1). They heralded the second of three Soviet ‘Industrial Exhibitions’, staged in 1961, 1968 and 1979, which brought striking Soviet cultural propaganda to London on a vast scale.² Whereas the reciprocal British trade fairs in Moscow of 1961 and 1966 were based on expanding Anglo-Soviet commercial contacts and eschewed blatant propaganda, the Soviet shows proudly presented eye-catching ‘prestige’ displays of the communist ‘way of life’: gleaming space satellites, welding equipment, fashions, model sanatoria, aeroplanes and