The Future of Retail: From Revenue Generator to R&D Engine

Our tough economic times have hit traditional retailers hard, particularly in North America. Circuit City and Borders have filed for bankruptcy; Ann Taylor and Home Depot have closed hundreds of stores; and American Apparel is reportedly millions of dollars in the red, to name but a few. The officia...

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creator Dana Cho
Beau Trincia
description Our tough economic times have hit traditional retailers hard, particularly in North America. Circuit City and Borders have filed for bankruptcy; Ann Taylor and Home Depot have closed hundreds of stores; and American Apparel is reportedly millions of dollars in the red, to name but a few. The official reasons for these failures range from overly-aggressive expansion strategies to unfortunate investment decisions – but, in reality, a big driver of this retail upheaval is old-fashioned belt-tightening. Financial uncertainty is prompting consumers to change their buying behaviours. Enabled by new technologies, shoppers are now using mobile phones to comparison shop on
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Circuit City and Borders have filed for bankruptcy; Ann Taylor and Home Depot have closed hundreds of stores; and American Apparel is reportedly millions of dollars in the red, to name but a few. The official reasons for these failures range from overly-aggressive expansion strategies to unfortunate investment decisions – but, in reality, a big driver of this retail upheaval is old-fashioned belt-tightening. Financial uncertainty is prompting consumers to change their buying behaviours. 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identifier ISBN: 1442616202
ispartof Rotman on Design, 2013, p.134
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subjects Applied arts
Architecture
Arts
Behavioral economics
Behavioral sciences
Branding
Brands
Buildings
Business
Business administration
Business operations
Buying behavior
Civil law
Cognitive processes
Cognitive psychology
Commerce
Commercial buildings
Consumer behavior
Consumer goods industries
Consumers
Corporate communications
Customers
Economics
External corporate communications
Home ownership
Human populations
Income
Industrial sectors
Industry
Inspiration
Law
Manufacturing industries
Marketing
Microeconomics
Persons
Population studies
Property law
Property ownership
Psychology
Retail industries
Retail stores
Retail trade
Revenue
Service industries
Shopping
Social sciences
Thought processes
Trade
title The Future of Retail: From Revenue Generator to R&D Engine
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