The Future of Retail: From Revenue Generator to R&D Engine

Our tough economic times have hit traditional retailers hard, particularly in North America. Circuit City and Borders have filed for bankruptcy; Ann Taylor and Home Depot have closed hundreds of stores; and American Apparel is reportedly millions of dollars in the red, to name but a few. The officia...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Dana Cho, Beau Trincia
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Applied arts Architecture Arts Behavioral economics Behavioral sciences Branding Brands Buildings Business Business administration Business operations Buying behavior Civil law Cognitive processes Cognitive psychology Commerce Commercial buildings Consumer behavior Consumer goods industries Consumers Corporate communications Customers Economics External corporate communications Home ownership Human populations Income Industrial sectors Industry Inspiration Law Manufacturing industries Marketing Microeconomics Persons Population studies Property law Property ownership Psychology Retail industries Retail stores Retail trade Revenue Service industries Shopping Social sciences Thought processes Trade
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	Our tough economic times have hit traditional retailers hard, particularly in North America. Circuit City and Borders have filed for bankruptcy; Ann Taylor and Home Depot have closed hundreds of stores; and American Apparel is reportedly millions of dollars in the red, to name but a few. The official reasons for these failures range from overly-aggressive expansion strategies to unfortunate investment decisions – but, in reality, a big driver of this retail upheaval is old-fashioned belt-tightening. Financial uncertainty is prompting consumers to change their buying behaviours. Enabled by new technologies, shoppers are now using mobile phones to comparison shop on