COLLECTIVE CHALLENGES AND THE FAIR TRADE ALTERNATIVE: The Manduvirá Cooperative

As you enter the town of arroyos y esteros, in Paraguay’s department of Cordillera, you can’t miss a sign on the main highway that greets visitors: “Welcome to the organic valley of Arroyos y Esteros. The world’s organic sugar cradle.” The sign is appropriately jubilant, but the region’s path to org...

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Hauptverfasser: MARCELA VÁSQUEZ-LEÓN, ANDRÉS GONZÁLEZ AGUILERA
Format: Buchkapitel
Sprache:eng
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Zusammenfassung:As you enter the town of arroyos y esteros, in Paraguay’s department of Cordillera, you can’t miss a sign on the main highway that greets visitors: “Welcome to the organic valley of Arroyos y Esteros. The world’s organic sugar cradle.” The sign is appropriately jubilant, but the region’s path to organic success has been complicated. Much of their success has depended on the Cooperativa de Producción Agroindustrial Manduvirá Ltda. and its ability to channel individual initiative into collective action.* In a period of fewer than 15 years, the Manduvirá cooperative transformed itself from a bankrupt agricultural cooperative to one of