Model Tries Crazy IU KPop Diet: Embodied K-Pop Fandoms and Fashionable Diets on YouTube

With the growing circulation of South Korean popular culture across the globe—often referred to as the Korean Wave or Hallyu—idols (musical artists) within the South Korean popular music industry (K-pop) have become major influencers in global fashion trends (Sayej 2020). It is common for items worn by idols to quickly sell out from brands such as Nike, Calvin Klein, and Fendi. However, in order to continue being leaders in global fashion, K-pop artists must also maintain certain figures to wear the clothes as fashion inherently calls attention to the physicality of the body. Due to these pressures, many