The Innovation Tournament Handbook: A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience? Pretty much any creative problem-solving task can be framed...
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Zusammenfassung: | What new products or services should you launch next
year? How can you improve the productivity of a paint line? What
should you name your new venture? How can you decrease patient
waiting times? How can you improve the customer
experience? Pretty much any creative problem-solving
task can be framed as seeking a new match between solution and
need, from operational process improvements to creating strategies
to foster organic growth. Innovation tournaments aim to find a
match that is not just good, but exceptional. Leveraging more than
two decades of experience organizing innovation tournaments in
Silicon Valley and on Wall Street, from Buenos Aires to Kuwait
City, Shanghai to Moscow, and with many Fortune 500 companies, two
renowned researchers, entrepreneurs, and the foremost experts on
innovation tournaments offer a template that you can use to
generate winning ideas that will drive great outcomes-whatever your
challenges, whatever your business. In The Innovation
Tournament Handbook: A Step-by-Step Guide to Finding Exceptional
Solutions to Any Challenge , Wharton professors Christian
Terwiesch and Karl T. Ulrich offer an engaging, often humorous, and
always actionable guide to help you learn: --How to frame and
articulate your specific innovation challenge --How to decide on
the right format, structure, and strategic direction for your own
innovation tournament --How to maximize the quality of the
opportunities that will compete --How to select the very best ideas
--How to develop those ideas into real-world opportunities --How to
use tournaments to foster a culture of innovation Fast-reading and
filled with real-world successes, The Innovation Tournament
Handbook is a comprehensive roadmap to finding a new match
between a solution and a need that is not merely good, but
exceptional. |
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DOI: | 10.2307/j.ctv323rc30 |