The MediaXact† system - A framework for personalized electronic commerce services

The rapid growth of the World Wide Web has created new industries and extended the reach of existing businesses. One of the areas on the verge of expansion is electronic commerce (EC). While still in its infancy, EC is forecasted to increase by over an order of magnitude over the next several years. Notable success stories of selling over the Web - such as those of amazon.com and Dell Computer - are often touted today. A major concern with the creation of EC systems today is the large amount of customization and systems integration work required. We present here the MediaXact† system, a solution to this dilemma that provides a framework separating the service presentation and service logic from the functions that make up the service. This greatly simplifies customization and eases the integration with existing legacy systems and business logic.