Public relations on both sides of the “contradiction”

There has been a significant intensification, in this last decade, of studies, papers, conferences discussing the role that public relations play in today’s society, while in most economies it increases its level of institutionalization within every form of social, private or public organization. This organizational perspective however in no way intends to undermine a societal perspective and, in my opinion, the two are tightly interdependent. Social criticism of public relations has grown ov...