Ten timeless truths about pricing

Ten timeless truths about pricing

Discusses individually ten principles in the area of pricing that marketing practitioners need to be cognizant of and for which they need to develop skills.

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Bibliographische Detailangaben
Veröffentlicht in:The Journal of consumer marketing 1991-01, Vol.8 (1), p.5-13
1. Verfasser: MaGrath, Allan J.
Format: Artikel
Sprache:eng
Schlagworte:
Effectiveness
Factors
Market strategy
Marketing management
Marketing planning
Pricing
Pricing policies
Skills
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Beschreibung
Zusammenfassung:Discusses individually ten principles in the area of pricing that marketing practitioners need to be cognizant of and for which they need to develop skills.
ISSN:0736-3761
2052-1200
DOI:10.1108/07363769110034893