Driving force: Key to strategy

Driving force: Key to strategy

The corporate planner needs a foundation from which to coordinate short and long range planning operations. This foundation is the organization's statement of strategy. Underlying the strategy, an organization must still have a unifying concept. We call this theme the driving force, and we have...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Planning review 1981-06, Vol.9 (6), p.24-27
1. Verfasser: Markus, Robert M.
Format: Artikel
Sprache:eng
Schlagworte:
Applications
Corporate planning
Long term planning
Strategic
Strategic business units
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The corporate planner needs a foundation from which to coordinate short and long range planning operations. This foundation is the organization's statement of strategy. Underlying the strategy, an organization must still have a unifying concept. We call this theme the driving force, and we have found that it propels every strategic program.
ISSN:0094-064X
2377-7613
DOI:10.1108/eb053968