PRODUCTMARKETINTERNATIONAL DIVERSIFICATION AND CORPORATE PERFORMANCE

PRODUCTMARKETINTERNATIONAL DIVERSIFICATION AND CORPORATE PERFORMANCE

The performance effects of productmarket and international diversification were examined in a sample of 156 U.S. corporations. Three sets of performance measures were used 1 profitability, 2 riskadjusted returns, and 3 growth. Results suggest independent effects on profitability, and interactive eff...

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Veröffentlicht in:International journal of organizational analysis 1996-03, Vol.4 (3), p.252-267
Hauptverfasser: Simmonds, Paul G., Lamont, Bruce T.
Format: Artikel
Sprache:eng
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Zusammenfassung:The performance effects of productmarket and international diversification were examined in a sample of 156 U.S. corporations. Three sets of performance measures were used 1 profitability, 2 riskadjusted returns, and 3 growth. Results suggest independent effects on profitability, and interactive effects on riskadjusted returns and growth. Results also clarify seemingly conflicting findings on productmarket and international diversification effects on performance.
ISSN:1055-3185
DOI:10.1108/eb028851