From customer to competitor consumer cooption in theservice sector

From customer to competitor consumer cooption in theservice sector

Discusses the circumstances under which a firms customer can become its competitor. Examines the threats posed by consumer cooption and the conditions under which customertocompetitor role switch presents a firm with opportunities. Explores these opportunities within the context of the travel and to...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The Journal of services marketing 1993-03, Vol.7 (3), p.18-25
Hauptverfasser: Fodness, Dale, Pitegoff, Barry E., Truly Sautter, Elise
Format: Artikel
Sprache:eng
Schlagworte:
Competition
Consumers
Marketing
Service
Tourism
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Discusses the circumstances under which a firms customer can become its competitor. Examines the threats posed by consumer cooption and the conditions under which customertocompetitor role switch presents a firm with opportunities. Explores these opportunities within the context of the travel and tourism industry.
ISSN:0887-6045
DOI:10.1108/08876049310044529