Useful principles for adopting a market development approach for enterprise development organizations

Purpose - To provide a practitioner focused discussion for enterprise development organizations (EDOs) who are seeking to incorporate principles of sustainability into their strategies.Design methodology approach - Presents general principles that can be useful to EDOs who are trying to take on a more market development (sustainable) approach to enterprise development.Findings - The principles can be applied to economic development projects that target small, medium or large enterprises. They apply to programs promoting agricultural, manufacturing, and services - and also have application in other sectors such as health, conservation, and education.Originality value - Provides leading insights into EDO strategies.