Service Quality the Frontstage vs. the BackstagePerspective

Evaluates customers and employees service quality expectations and perceptions from the example of a hospital environment. Considers employees responses in administrative and nonadministrative categories. Notes differences between the groups and discusses the managerial implications arising from the...

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Veröffentlicht in:The Journal of services marketing 1991-04, Vol.5 (4), p.59-70
Hauptverfasser: Glynn Mangold, W., Babakus, Emin
Format: Artikel
Sprache:eng
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Zusammenfassung:Evaluates customers and employees service quality expectations and perceptions from the example of a hospital environment. Considers employees responses in administrative and nonadministrative categories. Notes differences between the groups and discusses the managerial implications arising from the differences found. Includes a detailed description of the methodology involved in the study.
ISSN:0887-6045
DOI:10.1108/08876049110035675