How to measure the "value" in value chains

Purpose - The purpose of this paper is to broaden the performance measurements of total supply chain performance.Design methodology approach - A conceptual model is presented based on the balanced scorecard. The new model formulates a model for the tangible aspects that measure the success of the total chain which is then extended to incorporate the intangible value adding aspects to measure total value chain success.Findings - A framework is presented showing the importance of intangible value adding aspects of the total value chain.Research limitations implications - Future research may address in depth research associated with the five key intangible aspects given in the current model.Practical implications - The practical implementation of the required metrics in such a dynamic area as the supply chain industry needs to be focused on the aspects most required at particular times depending on the varying levels of market activities.Originality value - This paper provides a broader performance model than the balanced scorecard or any other framework currently used in the supply chain literature.