Selfobserving collective

Purpose This paper sets out to provide arguments and examples supporting the idea that some wicked design problems may be usefully approached through the process of bringing forth a selfobserving collective, i.e. a community of observers capable of generating and dynamically adjusting a collective standpoint from where new observations can be made. Designmethodologyapproach Interactions within a community of observers can be designed to generate a collective standpoint from where new observations can be made and fed back to the interacting observers, thus ensuring that the collective standpoint also extends the observers' capacity to observe. Instances of this process are discussed to demonstrate its contribution towards dealing with some wicked design problems. Findings The paper suggests that one's capacity to observe, feel, reflect, communicate, and act can be systematically harnessed in a selfobserving collective in order to strengthen each member in the face of complex and unstructured problem situations. However, the continued success of the process depends on the effective construction and dynamic maintenance of the collective standpoint that gives the selfobserving collective its unique power. Originalityvalue The paper borrows certain insights from secondorder cybernetics to suggest a way of dealing with illstructured and wicked design problems by facilitating a process of interaction within a community of observers who must be enabled to live with the wickedness of the problem with minimum harm.