A reflection on the use of 'electric flux' in introductory physics instruction

The treatment of electric fields and flux in most textbooks on introductory physics, at least in the English language, differs radically from the nomenclature recommended by all relevant standards organisations and authorities. The general approach also conflicts with the usual methodology adopted in electrical engineering texts. The origin of the discrepancy is outlined and it is suggested that resolving the conflict would be beneficial to the teaching and learning of this and related topics.