Technical communication as business strategy: how changes in discursive patterns affect the value of technical communication in cross-functional team settings

The article describes how the role of an information architect increased in value and how that increased value changed the job description. It goes on to examine how blending knowledge occurs through shifts in terminology, imitation of another field, and selling new concepts.

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Bibliographische Detailangaben
Veröffentlicht in:	IEEE transactions on professional communication 2000-02, Vol.47 (1), p.77-89
1. Verfasser:	Norton, D.W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Architectural design Architecture Authors Blending Bourdieu, Pierre (1930-2002) Brands Business Business communication Business structures CASE HISTORY Case studies Communication (Thought Transfer) Communication industry Communication of technical information Companies Corporate communications Corporate strategies Costs Cross functional teams Cultural Capital Cultural differences Discourse strategies Economic value Global communication Graphic design History Imitation Impedance Information architecture Information services Information services industry Knowledge management Linguistic Theory Marketing Occupational Information Online Communities/Technical Collaboration Professional communication Self Evaluation (Individuals) Status Strategic management Strategy Studies Teams Teamwork Teamwork (Workplace) Technical communication Technical Writing Terminology Vacations Work groups Writing
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Beschreibung
Zusammenfassung:	The article describes how the role of an information architect increased in value and how that increased value changed the job description. It goes on to examine how blending knowledge occurs through shifts in terminology, imitation of another field, and selling new concepts.
ISSN:	0361-1434 0049-3155 1558-1500 1938-369X
DOI:	10.1109/47.826418