The Gambler, the Carrots, and the Cook: A Critical Evaluation of Investment Potential in the Vietnamese Software Industry

The Vietnamese software industry has shown substantial development in recent years. On the basis of interviews with informed respondents this article investigates the condition and potential for further development of the industry, using a soft systems approach. Finegold's eco-system model is used to build a model of the industry. Partnerships and networks are identified as important factors in industry evolution, with the key role played by venture capital. Furthermore, the Vietnamese government and its institutions will continue to have a significant influence on the industry.