Books in review

USING THE MASS MEDIA: COMMUNICATION PROBLEMS IN AMERICAN SOCIETY. By Steven H. Chaffee and Michael J. Petrick. New York: McGraw-Hill, 1975. 264 pp. $6.95 (paper). THE GREAT AMERICAN BLOW-UP: PUFFERY IN ADVERTISING AND SELLING. By Ivan L. Preston. Madison: University of Wisconsin Press, 1975. 368 pp. $11.95. TELEVISION AS A SOCIAL FORCE: NEW APPROACHES TO TV CRITICISM. Edited by Richard Adler. New York: Praeger Publishers, 1975. 171 pages. $15.00/$3.95. RADIO BROADCASTING: AN INTRODUCTION TO THE SOUND MEDIUM. Edited by Robert L. Hilliard. New York: Hastings House 1974 (2nd ed.). 312 pp. $10.95/$6.95. COURSE HANDBOOKS of the Practicing Law Institute. Titles as follows. New York: PLI, 1973-75. $20.00 each, with student price available (paper). COMMUNICATIONS LAW: 1975. (Handbook 67) 835 pp. CURRENT DEVELOPMENTS IN CATV: 1974. (Handbook 56) 551 PP. CURRENT DEVELOPMENTS IN COPYRIGHT LAW: 1975. (Handbook 64-65, two volumes) 476 and 356 pp. LEGAL AND BUSINESS PROBLEMS OF THE ADVERTISING INDUSTRY: 1975. (Handbook 63) 345 pp. LEGAL AND BUSINESS PROBLEMS OF THE MOTION PICTURE INDUSTRY. (Handbook 37) 606 pp. LEGAL AND BUSINESS PROBLEMS OF THE RECORD INDUSTRY: 1975. (Handbook 61) 603 pp. PACKAGING FOR TELEVISION AND MOTION PICTURES. (Handbook 43) 312 pp.