COMMUNICATION CHANNEL SELECTION CONSIDERATIONS FOR REACHING OLDER PERSONS Part 2

COMMUNICATION CHANNEL SELECTION CONSIDERATIONS FOR REACHING OLDER PERSONS Part 2

Several specific mass media programs and publications for older persons are briefly reviewed. Also dealt with are some leading experiments in the field. General considerations for projects involving mass communication and older persons are presented, and a number of questions for further study are d...

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Veröffentlicht in:Educational gerontology 1977-01, Vol.2 (1), p.71-85
Hauptverfasser: Rush, Ramona R., Kent, K. E. M.
Format: Artikel
Sprache:eng
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Zusammenfassung:Several specific mass media programs and publications for older persons are briefly reviewed. Also dealt with are some leading experiments in the field. General considerations for projects involving mass communication and older persons are presented, and a number of questions for further study are detailed. A crucial concern at this time is increasing involvement of older persons in planning and evaluating communication channel selection and use.
ISSN:0360-1277
1521-0472
DOI:10.1080/0360127770020109