To FLoC or Not?

A large online advertisement company recently seems to have finally squared the circle: personalized advertisements without tracking cookies—code name “FLoC”! Is this too good to be true, and can (should?) this serve as a model for IoT privacy?

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Veröffentlicht in:	IEEE pervasive computing 2021-04, Vol.20 (2), p.4-6
1. Verfasser:	Langheinrich, Marc
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Sprache:	eng
Schlagworte:	Cookies
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description	A large online advertisement company recently seems to have finally squared the circle: personalized advertisements without tracking cookies—code name “FLoC”! Is this too good to be true, and can (should?) this serve as a model for IoT privacy?
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title	To FLoC or Not?
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