To FLoC or Not?
A large online advertisement company recently seems to have finally squared the circle: personalized advertisements without tracking cookies—code name “FLoC”! Is this too good to be true, and can (should?) this serve as a model for IoT privacy?
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| Veröffentlicht in: | IEEE pervasive computing 2021-04, Vol.20 (2), p.4-6 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext bestellen |
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| Zusammenfassung: | A large online advertisement company recently seems to have finally squared the circle: personalized advertisements without tracking cookies—code name “FLoC”! Is this too good to be true, and can (should?) this serve as a model for IoT privacy? |
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| ISSN: | 1536-1268 1558-2590 |
| DOI: | 10.1109/MPRV.2021.3076812 |