Co-creating Innovative UGC Services with the Media Industry

In this paper, we identify challenges of involving different stakeholders in distributed co-creative open innovation processes and discuss how these challenges can be managed. In the LoCoMedia project, researchers, newspaper representatives and readers/users have co-created innovative user generated...

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Hauptverfasser:	Ebbesson, Esbjörn, Eriksson, Carina Ihlström
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Blogs Co-Creation Communities Face Industries Innovation Internet Media Industry Participation Recruitment Technological innovation
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creator	Ebbesson, Esbjörn Eriksson, Carina Ihlström
description	In this paper, we identify challenges of involving different stakeholders in distributed co-creative open innovation processes and discuss how these challenges can be managed. In the LoCoMedia project, researchers, newspaper representatives and readers/users have co-created innovative user generated content (UGC) services. Using a Living Lab approach with the user in focus in a real life setting, we have experimented with a variety of ways of involving different stakeholders in nine experimental UGC projects. The study concludes that careful recruitment, face to face meetings as a compliment to online activities, heterogeneous participant groups, feedback and careful selection of a flexible online platform are important aspects for involving different stakeholders in co-creating innovative processes.
doi_str_mv	10.1109/HICSS.2013.133
format	Conference Proceeding
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subjects	Blogs Co-Creation Communities Face Industries Innovation Internet Media Industry Participation Recruitment Technological innovation
title	Co-creating Innovative UGC Services with the Media Industry
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