Co-creating Innovative UGC Services with the Media Industry
In this paper, we identify challenges of involving different stakeholders in distributed co-creative open innovation processes and discuss how these challenges can be managed. In the LoCoMedia project, researchers, newspaper representatives and readers/users have co-created innovative user generated...
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Format: | Tagungsbericht |
Sprache: | eng |
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Zusammenfassung: | In this paper, we identify challenges of involving different stakeholders in distributed co-creative open innovation processes and discuss how these challenges can be managed. In the LoCoMedia project, researchers, newspaper representatives and readers/users have co-created innovative user generated content (UGC) services. Using a Living Lab approach with the user in focus in a real life setting, we have experimented with a variety of ways of involving different stakeholders in nine experimental UGC projects. The study concludes that careful recruitment, face to face meetings as a compliment to online activities, heterogeneous participant groups, feedback and careful selection of a flexible online platform are important aspects for involving different stakeholders in co-creating innovative processes. |
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ISSN: | 1530-1605 2572-6862 |
DOI: | 10.1109/HICSS.2013.133 |