Research on the Pattern of Tourism E-commerce

As tourism develops very fast, more and more researchers are doing some works about it. However, the pattern of e-tourism has not been given enough considerations. Especially, many patterns of it are emerging nowadays. In this paper, the traditional patterns of e-tourism are given first. Then it is discussed the present patterns. A pattern which is used in a travel agency - Funnel Model is described in detail. A travel is a process containing many behaviors such traveling, shopping, eating, lodging, amusing and so on, the tourist may chose tourism products time, location and mood-variously. Therefore, it should be given the pattern to manage the whole process of a travel besides providing all sorts of tourism products. At last, a new model based on tourism supermarket and adaptable workflow mechanism-M-TSAW is presented as the current online model could not fulfill the whole management of a tourist' travel adaptively.