Website user interface characteristics for multiracial settings in Malaysia

Website user interface characteristics for multiracial settings in Malaysia

This study intends to investigate whether there are differences in website interface characteristics among multiracial website users using Marcus's user interface components approach where four components of design; metaphors, mental models, navigation and appearance are matched with Hofstede&#...

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Bibliographische Detailangaben
Hauptverfasser: Nasrul, M. A., Masrom, Maslin, Nor, Khalil Md, Syarief, A.
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Cognitive science
Cultural differences
Educational institutions
Hofstede's Cultural Dimensions
Malaysia
Multiracial
Navigation
Technological innovation
Uncertainty
User Centered Design
User interfaces
Website User Interface
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Beschreibung
Zusammenfassung:This study intends to investigate whether there are differences in website interface characteristics among multiracial website users using Marcus's user interface components approach where four components of design; metaphors, mental models, navigation and appearance are matched with Hofstede's cultural dimensions. The results are presented and discussed in this paper.
DOI:10.1109/ICIMTR.2012.6236398