The Study of Service Co-creation

The Study of Service Co-creation

This research explores the dynamics of collaboration which is based on DART model, grounded on SD-Logic and relational view theory. We expand the DART model by adding compatible and flexible in addition to B2B context. When these elements are combined, it could create co-creation dynamics that could...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Ching, R. K. H., Ang Chin Hui, Ja-Shen Chen
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Co-creation Dynamics
Collaboration
Context
Educational institutions
Industries
Innovation management
Relational view
Service Dominant Logic
Technological innovation
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Beschreibung
Zusammenfassung:This research explores the dynamics of collaboration which is based on DART model, grounded on SD-Logic and relational view theory. We expand the DART model by adding compatible and flexible in addition to B2B context. When these elements are combined, it could create co-creation dynamics that could enhance their capabilities in service innovations and create competitive advantages. Furthermore, the changing environment and adoption of IT technology will moderate the effects of the co-creation dynamics, and trust will influence the performance of the service innovations.
DOI:10.1109/IJCSS.2011.30