Design of Collection Product for Jeju Olle Trails

In this project, we developed new products which symbolize Jeju Olle with the strategy of creating profits and sustainable growth based on the Jeju Olle's strong brand image. By using the Olle simbole, our goal is to attract tourists to revisit Olle routes through new marketing strategies.

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Bibliographische Detailangaben
Hauptverfasser:	Ji-soo Hong, Jong-seung Choi, Chang-hee Hong, Chul-hoon Oh
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	collection product Computer aided software engineering Economics Focusing Government Industries Jeju image Jeju Olle trails Lead Marketing and sales
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Beschreibung
Zusammenfassung:	In this project, we developed new products which symbolize Jeju Olle with the strategy of creating profits and sustainable growth based on the Jeju Olle's strong brand image. By using the Olle simbole, our goal is to attract tourists to revisit Olle routes through new marketing strategies.
DOI:	10.1109/CNSI.2011.96