Interacitve Online Shopping Innovation

With the emergence of smartphones, touchpads, as well as IP TVs, the enabling technologies for an interactive online shopping became important. The conceptual and technological issues around interactive online shopping environment are discussed by starting from investigating strengths and weaknesses...

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Bibliographische Detailangaben
1. Verfasser: Jonghoon Chun
Format: Tagungsbericht
Sprache:eng
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Beschreibung
Zusammenfassung:With the emergence of smartphones, touchpads, as well as IP TVs, the enabling technologies for an interactive online shopping became important. The conceptual and technological issues around interactive online shopping environment are discussed by starting from investigating strengths and weaknesses of the Shopperama case.
DOI:10.1109/CNSI.2011.111