Analysis of logistics delivery time's influence on the gross profit of TV-shopping enterprises

Following shopping-mall and supermarket, TV-shopping has become a newly developed retailing mode, which is characterized by broad coverage, direct information transmittal and convenient buying behavior. This paper studies the logistics delivery support capability for TV-shopping business, and finds out that this new business has significant sensitivity to logistics delivery time. The influence of logistics delivery time on enterprise gross profit has been analyzed as well. By doing a hypothetical calculation, it is pointed out that although some leading companies have been able to provide very quick response to customer orders, the gross profit for those companies might not be maximized. Based on this phenomenon, some countermeasures have been provided to help matching company's real performance with the theoretical optimal logistics delivery time.