Employee Performance Improvement by Internal Customer Orientation

Internal markets have been identified due to exchanges of values existing inside the organization. The existence of internal market advocates the concept of internal customers. Companies with an internal customer orientation have more power in human resource management and gaining competitive advantages. This paper investigates how internal customer orientation can have positive impact on employee's performance at both the attitude and behavioral level. Three major dimensions are required for successful internal customer orientation. An exploratory research has been taken by using the qualitative method. The research outcome shows a positive relationship between internal customer orientation and employee performance. Finally, management implications have been recommended.