KT's local advertisement service and system: Moving toward cross-media

The global trend of FMBC (Fixed-Mobile-Broadcasting-Convergence) fueled the competition of bundling services and extended the open-market business model which used to be available only on the web, to mobile. This trend is also clearly observable in Korean telecommunication market; SK Telecom's...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Jung, HwaYoung, Lee, JungWon, Son, JinSoo
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Advertising Automatic control Broadcasting Control systems Convergence Corporate acquisitions Internet IPTV Production Telecommunications
Online-Zugang:	Volltext bestellen
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