KT's local advertisement service and system: Moving toward cross-media

The global trend of FMBC (Fixed-Mobile-Broadcasting-Convergence) fueled the competition of bundling services and extended the open-market business model which used to be available only on the web, to mobile. This trend is also clearly observable in Korean telecommunication market; SK Telecom's acquisition of Hanaro Telecom and thereafter launching of IPTV and VoIP business in 2008, KT-KTF merger and presumable LG Telecom-Dacom merger in 2009, all show that Korea is not exempt from this global trend of FMBC. Telcos, now possessing multi-window (VoIP, Mobile, IPTV, PC etc) are turning to advertisement industry to develop a new source of business. KT, in particular, is interested in developing a customized advertisement based on the local-geographical information which is a widely used form of offline advertisement and is promoting cross-media convergence advertisement platform.