Cross-Manufacturer-Dealers' Salesmen Incentive Management Model Based on Customer Loyalty Value Chain

With the objective of creating the customer loyalty value chain, focusing on the high salesmen quit rate of Chinese franchising automobile dealers, this paper emphasizes the importance of effective management of salesmen who donpsilat belong to the manufacturers for realizing customer loyalty. This paper creates the Cross-manufacturer-dealerspsila Salesmen Incentive Management Model based on Customer Loyalty Value Chain Theory, realizing the seamless Connection management between the manufacturers and dealers, improving the customer loyalty value Chain and brandpsilas market value.