The market entry/exit model on the free internet service firm

The market entry/exit model on the free internet service firm

This study utilizes the real options approach to construct the investing (disinvesting) decision model on free Internet service. Two firm values of the Internet service industry include the cash flows from the usage of free software and the potential value of entering (exiting from) the market so as...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Lin, T.T., Kang, H.L.
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer electronics
Cost accounting
decisionmaking
e-commerce
Industrial economics
internet service
Investments
Portals
Power generation economics
real options
Security
Timing
Uncertainty
Web and internet services
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Beschreibung
Zusammenfassung:This study utilizes the real options approach to construct the investing (disinvesting) decision model on free Internet service. Two firm values of the Internet service industry include the cash flows from the usage of free software and the potential value of entering (exiting from) the market so as to evaluate the firm value.
ISSN:2157-3611
2157-362X
DOI:10.1109/IEEM.2008.4738143