Identifying Growth Opportunities Using Information Analytics: A Case Study in Five Industries

Information analytics, wherein data and information are leveraged to improve efficiency and gain a competitive advantage, has great potential to revolutionize numerous industries. Internet-based businesses have particular potential in this arena due to the large amount of data available on consumer Internet usage. This paper explores opportunities to apply information analytics for growth in five major industries: Internet yellow pages, elderly services, advertising, Internet health sites, and Internet television. These opportunities will improve the effectiveness with which services are delivered to consumers, thereby making businesses in these industries more competitive.