Strategy Based Interactive Value-Focused Thinking for Discovering the Future Chance

When a customer needs information to make a good decision, he usually collects data from the internet. The cost of collecting data from the internet is very cheap which often makes him losing himself in the information. In this study the value-focused thinking (VFT) [4] method, which filtered out the invalid data and built the customer concerns associated relationships to visualize the text data, was used to avoid this kind of problem. This opportunity map helped him understand the information. We not only discovered the predictable opportunity based on the associated relationships, but also defined the rare opportunity according to the entropy of keywords' link. The short wavelength laser diode as blue-ray, an important strategic factor, was considered as the important technology in the next generation according to the analyst's experience. An associated map was built from a model based on the KeyGraph method using around 1000 DVD news collected from 1996 to 2004. Finally, according to the analyst's demand both the strategic factor (blue-ray) and the links, connecting to other keywords in the associated map, were emerged in our model. As a result, "Toshiba' was connected with the blue-ray, which meant "Toshiba' had the chance to be the leader of DVD industry in the next generation. The events in the low occurring area were hardly discovered by previous methods. We proposed the entropy of keywords' link and defined the rare opportunities, which has resulted the discovery of many rare but important keywords. These keywords are as the strategic factors emerging and connecting with other keywords in associated (opportunity) map. In the experiment, "JVC was found to be the rare but important keyword, standing for the rare opportunity. Almost all important enterprises and technologies were connected with "JVC". It indicates that "JVC had enough resources to adopt the global strategy and became the leaders of DVD industry in the next era. These experimental results indicate that our model could discover two kinds of opportunities, predictable and rare opportunities, based on both the data driving and analyst's strategy.