Construct exchange value model: toward a dynamic B-to-B relationship marketing theory

This research by the value form, the efficiency and the relational viewpoint, theory of critique and the inferential reasoning of the penetration literature, constructs the value in exchange equation. Discovery of and the contribution of the research is: 1. Understood the transaction behavior pattern, and the discovery enterprise penetrates the internal management ability to pass the exchange creation non-economic value to transform the economic value. 2. The complex value in exchange concept, completely presented with the model, and the solid service is able to understand composition essential factor for the value in exchange in order to help the academic circles. 3. Between the penetration value in exchange pattern analytic relationship and the value connection, and the showing relations may enhance the non-economic value to hand over extends the solid ready-made economic value the probability, imply the enterprise to invest relational the importance.