HOW TO COMMUNICATE AND IMPLEMENT STRATEGIES IN A STRONG ORGANIZATION CULTURE?

Implementing multi-focused strategies has been found a challenging task. Multiple goals are quite difficult to structure and therefore, to assimilate. These challenges may be even greater in a strong organization culture, where the process of change and structure of organization can be rather challenging. This study suggests a new method that can be used to structure, evaluate and analyse multi-focused strategies. In this constructive case study, an illustrative Sand Cone Model of different levels was developed and their relative importance ratings defined using the AHP method. In the three-stage model development process, experts in strategies and tactics from a military organization were involved. With the help of this visualization model, the implementation of multi-focused strategy was found to have a better fit for strategic decision-making in the case organization.