Applying Content Analysis to Web-based Content

Using Content Analysis onWeb-based content, in particular the content available onWeb 2.0 sites, is investigated. The relative strengths and limitations of the method are described. To illustrate how content analysis may be used, we provide a brief overview of a case study that investigates cultural impacts on the use of design features with regard to self-disclosure on the blogs of South Korean and United Kingdom’s users. In this study we took a standard approach to conducting the content analysis. Based on our experience in using content analysis, in that study we make several suggestions on the benefits of using content analysis and on how content analysis of the material from the Web can be improved.