Odnosi s javnošću u hrvatskim neprofitnim organizacijama na primjeru udruga osoba s invaliditetom

U Hrvatskoj se razvoj društveno odgovornog ponašanja odvija vrlo sporo. Stoga je glavni cilj neprofitnih organizacija iznaći rješenja za socijalne probleme koje državne strukture nisu pravovremeno detektirale, dok je njihova misija podrška društvu (uglavnom marginalnim skupinama), jačanju humanosti i volonterstva i podizanju svijesti javnosti o društveno relevantnim pitanjima. Ovaj rad bavi se odnosima s javnošću u neprofitnim organizacijama na primjeru udruga osoba s invaliditetom. Cilj rada je definirati odnose s javnošću, objasniti što su to neprofitne organizacije i udruge osoba s invaliditetom u Hrvatskoj te analizirati odnose s javnošću u hrvatskim udrugama osoba s invaliditetom na temelju ankete. Rad je podijeljen u dva dijela. Prvi dio daje teoretski pregled odnosa s javnošću u neprofitnim organizacijama, definira što su to udruge osoba s invaliditetom u Hrvatskoj te pruža teorijski i pravni okvir. Drugi dio je istraživanje i sastoji se od prikaza stavova i mišljenja zaposlenika o odnosima s javnošću u udrugama osoba s invaliditetom i analize dobivenih podataka putem ankete. The development of socially responsible behavior has been very slow in Croatia. The main goal of non-profit organizations is to come up with solutions for social problems that the government organizations have not detected in a timely manner, while their mission is to provide support to society (mainly marginal groups), enhance humanity and volunteerism and raise public awareness of socially relevant issues. This paper deals with public relations in non-profit organizations based on the example of associations of persons with disabilities. The aim of this paper is to define public relations, non-profit organizations and associations of persons with disabilities in Croatia and to analyze public relations in Croatian associations of persons with disabilities based on the survey. The paper is divided into two parts. The first part gives a theoretical overview of public relations in non-profit organizations, defines associations of persons with disabilities in Croatia and provides a theoretical and legal framework. The second part comprises research that consists of employee attitudes to and opinions about public relations in associations of persons with disabilities and the analysis of data obtained through a survey.