SYSTEMATIC APPROACH TOWARDS IMPLEMENTATION OF SOCIAL MEDIA MARKETING STRATEGIES ON THE EXAMPLE OF CHOSEN TOURISTIC BOARDS IN THE REPUBLIC OF CROATIA
Social media marketing does not undermine the value of traditional marketing approach; instead, it enhances it and brings it up to a new level. Touristic boards, as destination management organisations, have to constantly aim creation of sustainable tourism in order to preserve and evaluate destinat...
Gespeichert in:
Veröffentlicht in: | DIEM 2020-04, Vol.5 (1), p.29 |
---|---|
Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
container_end_page | |
---|---|
container_issue | 1 |
container_start_page | 29 |
container_title | DIEM |
container_volume | 5 |
creator | Vuić, Neda Dulčić, Želimir Peronja, Ivan |
description | Social media marketing does not undermine the value of traditional marketing approach; instead, it enhances it and brings it up to a new level. Touristic boards, as destination management organisations, have to constantly aim creation of sustainable tourism in order to preserve and evaluate destination as a whole. Previously is not possible without systematic appliance of social media marketing strategies. Touristic boards have to strategically access social media platforms usage. It is crucial to pick the proper metrics which will ensure long-term success. The goal of the paper is to emphasise the importance of sustainable approach and the power of social media marketing strategies in a modern business environment. |
format | Article |
fullrecord | <record><control><sourceid>hrcak</sourceid><recordid>TN_cdi_hrcak_primary_oai_hrcak_srce_hr_236758</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>oai_hrcak_srce_hr_236758</sourcerecordid><originalsourceid>FETCH-hrcak_primary_oai_hrcak_srce_hr_2367583</originalsourceid><addsrcrecordid>eNqVjV1uwjAQhK2qlYpa7rAXiGRiEujjYhZiNY4jexH0KYoQVemPWiVPvUcPXEfhAjztaOabnRsxmS3nT0mWyvz2olU-z-7FtO_fpZSpVItZqibiL7wEJotsNGBde4e6AHZ79OsAxtYlWao4xq4Ct4HgtMESLK0NgkX_TGyqLQT2yLQ1FCByXBDQAYfy0NGFCxRdt_MmDDsrN34fSU_1blVGe0DjPht8FHev7Wd_ml7ug0g2xLpI3rpj-9H8dOevtvttvttzMzp9dzxF2aQqX2RLdS3_D6gdVL4</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>SYSTEMATIC APPROACH TOWARDS IMPLEMENTATION OF SOCIAL MEDIA MARKETING STRATEGIES ON THE EXAMPLE OF CHOSEN TOURISTIC BOARDS IN THE REPUBLIC OF CROATIA</title><source>DOAJ Directory of Open Access Journals</source><creator>Vuić, Neda ; Dulčić, Želimir ; Peronja, Ivan</creator><creatorcontrib>Vuić, Neda ; Dulčić, Želimir ; Peronja, Ivan</creatorcontrib><description>Social media marketing does not undermine the value of traditional marketing approach; instead, it enhances it and brings it up to a new level. Touristic boards, as destination management organisations, have to constantly aim creation of sustainable tourism in order to preserve and evaluate destination as a whole. Previously is not possible without systematic appliance of social media marketing strategies. Touristic boards have to strategically access social media platforms usage. It is crucial to pick the proper metrics which will ensure long-term success. The goal of the paper is to emphasise the importance of sustainable approach and the power of social media marketing strategies in a modern business environment.</description><identifier>ISSN: 1849-3645</identifier><identifier>EISSN: 1849-5206</identifier><language>eng</language><publisher>Sveučilište u Dubrovniku</publisher><subject>social media marketing strategies ; systematic approach ; touristic boards</subject><ispartof>DIEM, 2020-04, Vol.5 (1), p.29</ispartof><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>230,776,780,881</link.rule.ids></links><search><creatorcontrib>Vuić, Neda</creatorcontrib><creatorcontrib>Dulčić, Želimir</creatorcontrib><creatorcontrib>Peronja, Ivan</creatorcontrib><title>SYSTEMATIC APPROACH TOWARDS IMPLEMENTATION OF SOCIAL MEDIA MARKETING STRATEGIES ON THE EXAMPLE OF CHOSEN TOURISTIC BOARDS IN THE REPUBLIC OF CROATIA</title><title>DIEM</title><description>Social media marketing does not undermine the value of traditional marketing approach; instead, it enhances it and brings it up to a new level. Touristic boards, as destination management organisations, have to constantly aim creation of sustainable tourism in order to preserve and evaluate destination as a whole. Previously is not possible without systematic appliance of social media marketing strategies. Touristic boards have to strategically access social media platforms usage. It is crucial to pick the proper metrics which will ensure long-term success. The goal of the paper is to emphasise the importance of sustainable approach and the power of social media marketing strategies in a modern business environment.</description><subject>social media marketing strategies</subject><subject>systematic approach</subject><subject>touristic boards</subject><issn>1849-3645</issn><issn>1849-5206</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2020</creationdate><recordtype>article</recordtype><recordid>eNqVjV1uwjAQhK2qlYpa7rAXiGRiEujjYhZiNY4jexH0KYoQVemPWiVPvUcPXEfhAjztaOabnRsxmS3nT0mWyvz2olU-z-7FtO_fpZSpVItZqibiL7wEJotsNGBde4e6AHZ79OsAxtYlWao4xq4Ct4HgtMESLK0NgkX_TGyqLQT2yLQ1FCByXBDQAYfy0NGFCxRdt_MmDDsrN34fSU_1blVGe0DjPht8FHev7Wd_ml7ug0g2xLpI3rpj-9H8dOevtvttvttzMzp9dzxF2aQqX2RLdS3_D6gdVL4</recordid><startdate>20200410</startdate><enddate>20200410</enddate><creator>Vuić, Neda</creator><creator>Dulčić, Želimir</creator><creator>Peronja, Ivan</creator><general>Sveučilište u Dubrovniku</general><scope>VP8</scope></search><sort><creationdate>20200410</creationdate><title>SYSTEMATIC APPROACH TOWARDS IMPLEMENTATION OF SOCIAL MEDIA MARKETING STRATEGIES ON THE EXAMPLE OF CHOSEN TOURISTIC BOARDS IN THE REPUBLIC OF CROATIA</title><author>Vuić, Neda ; Dulčić, Želimir ; Peronja, Ivan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-hrcak_primary_oai_hrcak_srce_hr_2367583</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2020</creationdate><topic>social media marketing strategies</topic><topic>systematic approach</topic><topic>touristic boards</topic><toplevel>online_resources</toplevel><creatorcontrib>Vuić, Neda</creatorcontrib><creatorcontrib>Dulčić, Želimir</creatorcontrib><creatorcontrib>Peronja, Ivan</creatorcontrib><collection>Hrcak: Portal of scientific journals of Croatia</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Vuić, Neda</au><au>Dulčić, Želimir</au><au>Peronja, Ivan</au><format>book</format><genre>document</genre><ristype>GEN</ristype><atitle>SYSTEMATIC APPROACH TOWARDS IMPLEMENTATION OF SOCIAL MEDIA MARKETING STRATEGIES ON THE EXAMPLE OF CHOSEN TOURISTIC BOARDS IN THE REPUBLIC OF CROATIA</atitle><jtitle>DIEM</jtitle><date>2020-04-10</date><risdate>2020</risdate><volume>5</volume><issue>1</issue><spage>29</spage><pages>29-</pages><issn>1849-3645</issn><eissn>1849-5206</eissn><abstract>Social media marketing does not undermine the value of traditional marketing approach; instead, it enhances it and brings it up to a new level. Touristic boards, as destination management organisations, have to constantly aim creation of sustainable tourism in order to preserve and evaluate destination as a whole. Previously is not possible without systematic appliance of social media marketing strategies. Touristic boards have to strategically access social media platforms usage. It is crucial to pick the proper metrics which will ensure long-term success. The goal of the paper is to emphasise the importance of sustainable approach and the power of social media marketing strategies in a modern business environment.</abstract><pub>Sveučilište u Dubrovniku</pub><oa>free_for_read</oa></addata></record> |
fulltext | fulltext |
identifier | ISSN: 1849-3645 |
ispartof | DIEM, 2020-04, Vol.5 (1), p.29 |
issn | 1849-3645 1849-5206 |
language | eng |
recordid | cdi_hrcak_primary_oai_hrcak_srce_hr_236758 |
source | DOAJ Directory of Open Access Journals |
subjects | social media marketing strategies systematic approach touristic boards |
title | SYSTEMATIC APPROACH TOWARDS IMPLEMENTATION OF SOCIAL MEDIA MARKETING STRATEGIES ON THE EXAMPLE OF CHOSEN TOURISTIC BOARDS IN THE REPUBLIC OF CROATIA |
url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-18T04%3A32%3A50IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-hrcak&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=document&rft.atitle=SYSTEMATIC%20APPROACH%20TOWARDS%20IMPLEMENTATION%20OF%20SOCIAL%20MEDIA%20MARKETING%20STRATEGIES%20ON%20THE%20EXAMPLE%20OF%20CHOSEN%20TOURISTIC%20BOARDS%20IN%20THE%20REPUBLIC%20OF%20CROATIA&rft.jtitle=DIEM&rft.au=Vui%C4%87,%20Neda&rft.date=2020-04-10&rft.volume=5&rft.issue=1&rft.spage=29&rft.pages=29-&rft.issn=1849-3645&rft.eissn=1849-5206&rft_id=info:doi/&rft_dat=%3Chrcak%3Eoai_hrcak_srce_hr_236758%3C/hrcak%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true |