The use of synthetic data in tourism

•Large language models can support stimuli evaluation.•Synthetic data suits early research such as pretests; avoid it for main studies.•Prompt-tuning and fine-tuning improve large language model's responses.

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Bibliographische Detailangaben
Veröffentlicht in:	Annals of tourism research 2024-09, Vol.108, p.103819, Article 103819
Hauptverfasser:	Viglia, Giampaolo, Adler, Susanne J., Miltgen, Caroline Lancelot, Sarstedt, Marko
Format:	Artikel
Sprache:	eng
Schlagworte:	ChatGPT Experimental stimuli Humanities and Social Sciences Large language models Pretest Prompting Synthetic data
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	•Large language models can support stimuli evaluation.•Synthetic data suits early research such as pretests; avoid it for main studies.•Prompt-tuning and fine-tuning improve large language model's responses.
ISSN:	0160-7383
DOI:	10.1016/j.annals.2024.103819