Trust and the tendency towards multi-unit franchising: A relational governance view

Trust and the tendency towards multi-unit franchising: A relational governance view

Previous research mainly focused on the agency-theoretical explanation of multi-unit franchising (MUF). The aim of this study is to develop a relational governance perspective of MUF by investigating the role of knowledge-based trust and general trust in franchisor's choice between multi-unit a...

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Veröffentlicht in:Journal of business research 2014-11, Vol.67 (11), p.2337-2345
Hauptverfasser: Griessmair, Michele, Hussain, Dildar, Windsperger, Josef
Format: Artikel
Sprache:eng
Schlagworte:
Agency theory
Board of directors
Corporate governance
Decision analysis
Economic theory
Franchising
General trust
Knowledge
Knowledge-based trust
Life Sciences
Management science
Multi-unit franchising
Neurons and Cognition
Psychology and behavior
Relational view of governance
Studies
Trust
Western Europe
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Beschreibung
Zusammenfassung:Previous research mainly focused on the agency-theoretical explanation of multi-unit franchising (MUF). The aim of this study is to develop a relational governance perspective of MUF by investigating the role of knowledge-based trust and general trust in franchisor's choice between multi-unit and single-unit franchising. Our data from the German franchise sector indicate that knowledge-based trust positively influences and general trust negatively influences the franchisor's tendency towards multi-unit franchising.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2014.01.009