I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily

•Consumption of healthy food in social settings is inhibited by its low social value.•Nudges that rely on social factors (social nudges) may improve this social value.•High numbers of followers on social media accounts are effective social nudges.•High numbers of followers increase social value, hen...

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Veröffentlicht in:Social science & medicine (1982) 2021-01, Vol.269, p.113595-113595, Article 113595
Hauptverfasser: Charry, Karine, Tessitore, Tina
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container_title Social science & medicine (1982)
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creator Charry, Karine
Tessitore, Tina
description •Consumption of healthy food in social settings is inhibited by its low social value.•Nudges that rely on social factors (social nudges) may improve this social value.•High numbers of followers on social media accounts are effective social nudges.•High numbers of followers increase social value, hence consumption of healthy food.•Influence of Presumed Influence explains the effectiveness of this social nudge.
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source Sociological Abstracts; Access via ScienceDirect (Elsevier)
subjects Belonging
Experiments
Followers
Food
Healthy food
Humanities and Social Sciences
Influence of presumed influence
Social acceptance
Social factors
Social identity
Social influence
Social media
Social nudge
Social value
Sociocultural factors
title I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily
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