I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily
•Consumption of healthy food in social settings is inhibited by its low social value.•Nudges that rely on social factors (social nudges) may improve this social value.•High numbers of followers on social media accounts are effective social nudges.•High numbers of followers increase social value, hen...
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Veröffentlicht in: | Social science & medicine (1982) 2021-01, Vol.269, p.113595-113595, Article 113595 |
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container_title | Social science & medicine (1982) |
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creator | Charry, Karine Tessitore, Tina |
description | •Consumption of healthy food in social settings is inhibited by its low social value.•Nudges that rely on social factors (social nudges) may improve this social value.•High numbers of followers on social media accounts are effective social nudges.•High numbers of followers increase social value, hence consumption of healthy food.•Influence of Presumed Influence explains the effectiveness of this social nudge. |
doi_str_mv | 10.1016/j.socscimed.2020.113595 |
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source | Sociological Abstracts; Access via ScienceDirect (Elsevier) |
subjects | Belonging Experiments Followers Food Healthy food Humanities and Social Sciences Influence of presumed influence Social acceptance Social factors Social identity Social influence Social media Social nudge Social value Sociocultural factors |
title | I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily |
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