I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily

I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily

•Consumption of healthy food in social settings is inhibited by its low social value.•Nudges that rely on social factors (social nudges) may improve this social value.•High numbers of followers on social media accounts are effective social nudges.•High numbers of followers increase social value, hen...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Social science & medicine (1982) 2021-01, Vol.269, p.113595-113595, Article 113595
Hauptverfasser: Charry, Karine, Tessitore, Tina
Format: Artikel
Sprache:eng
Schlagworte:
Belonging
Experiments
Followers
Food
Healthy food
Humanities and Social Sciences
Influence of presumed influence
Social acceptance
Social factors
Social identity
Social influence
Social media
Social nudge
Social value
Sociocultural factors
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:•Consumption of healthy food in social settings is inhibited by its low social value.•Nudges that rely on social factors (social nudges) may improve this social value.•High numbers of followers on social media accounts are effective social nudges.•High numbers of followers increase social value, hence consumption of healthy food.•Influence of Presumed Influence explains the effectiveness of this social nudge.
ISSN:0277-9536
1873-5347
DOI:10.1016/j.socscimed.2020.113595