Big data and firm performance: The roles of market-directed capabilities and business strategy

•We propose that resource complementarity gives rise to a higher-order, strategic firm asset we refer to as “big data resources.”•The study results reveal that big data resources primarily improve firm performance by enhancing the market-directed capabilities.•Big data resources account for 13% of t...

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Veröffentlicht in:	IDEAS Working Paper Series from RePEc 2020-11, Vol.57 (7), p.103365, Article 103365
Hauptverfasser:	Suoniemi, Samppa, Meyer-Waarden, Lars, Munzel, Andreas, Zablah, Alex Ricardo, Straub, Detmar
Format:	Artikel
Sprache:	eng
Schlagworte:	Big data resources Business administration Business strategy Data warehousing Firm performance Humanities and Social Sciences Market-directed capabilities Resource-based view (RBV) of the firm
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