Mining social lending motivations for loan project recommendations

•Improving the matching between lenders and borrowers by analyzing big data for loan project recommendations.•Mining the motivations of borrowers and lenders for effective loan project recommendation.•Validating the proposed approach's excellent performances in the loan project recommendation. Online social lending has facilitated the ability of borrowers to reach lenders for financing support. With the increasing number of social lending projects, it is becoming very difficult for lenders to find appropriate projects to invest in, and for borrowers to get the funds they need. Project recommendation techniques provide a promising way to solve this problem to some degree, by recommending borrowers’ projects to lenders who are able to invest. Unfortunately, current loan project recommendations only explore some structured information to match borrowers and lenders, so they cannot achieve a satisfactory way to solve the problem very well. In this study, we innovatively mine a huge amount of unstructured data, the text data of borrowers’ and lenders’ motivations, to provide loan project recommendations that solve the problem of mismatches between borrowers and lenders. We present a motivation-based recommendation approach that uses text mining and classifier techniques to identify borrowers’ and lenders’ motivations. Using a dataset from the well-known social lending platform Kiva, our experiment results show that, compared with prior works, the proposed approach improves project recommendations in inactive lender groups and unpopular loan groups, which shows the superiority of the proposed approach in addressing data sparsity and cold start problems in loan project recommendations. This study thus initiates an attempt to solve the information overload problem and improve matching between borrowers and lenders through mining big unstructured text data found in a large number of P2P platforms.