The role of an omnipresent pocket device : smartphone attendance and the role of user habits

Smartphones are convergent, always-on pocket devices that have taken up an important role in the life of their users. This warrants a closer look into how this medium is used in every-day situations. Are goal-oriented incentives the main drive for smartphone usage, or do habits play a critical role? This study with 481 Belgian smartphone users attempts to describe the precedents of smartphone attendance by validating the model of media attendance (MMA), a social-cognitive theory of uses and gratifications (LaRose & Eastin, 2004). We surprisingly did not find evidence for a significant effect of habits on smartphone usage. We suggest two explanations. First, we suggest some uncertainties concerning the MMA methodology. Second, we suggest a more complex reality in which several habitual use patterns are shaped, dependent on user, context and device. This warrants a more in-depth study, using more advanced measures for smartphone usage and habit strength.